Pierre Cardin (UK: /ˈkɑːrdæ̃, -dæn/, US: /kɑːrˈdæ̃, -ˈdæn/, French: [pjɛʁ kaʁdɛ̃]; born Pietro Cardin on 2 July 1922) is an Italian fashion designer naturalized French. He is known for his avant-garde style and his Space Age designs. He prefers geometric shapes and motifs, often ignoring the female form. He advanced into unisex fashions, sometimes experimental, and not always practical. He founded his fashion house in 1950 and introduced the "bubble dress" in 1954.